Bank marketing is the practice of attracting and acquiring new customers through traditional media and digital media strategies. The use of these media strategies helps determine what kind of customer is attracted to certain institutions. This also includes different banking institutions purposefully using different strategies to attract the type of customer they want to do business with.

Digital banking is no longer a strange phenomenon in the developed world. Sticking to old strategies is setting a course to irrelevance.
This means that a change is necessary for financial institutions.
A change that integrates traditional marketing plans with digital strategies that produce measurable results.

As a discipline, marketing has evolved over the past few decades to become what it is today. Earlier, marketing strategies were primarily a means of spreading brand awareness.
Today, marketing has been reinvented to fit a much bigger role. Creating both value and revenue for the institution.
It is a big step up from its previous communication role, no doubt. One that was necessitated by the evolution of three factors: the consumer, the technology, and data analytics.